Changing Times! Be A Consultant Or A Realtor?

14 September 2014
  Lee Amble

In the past few years, we, as Realtors, have been going through changing times faster than I have seen in the past 40 years. Modern technology has changed our profession and that of home buyers and sellers.

With all the various internet sites, such as Facebook, Trulia, You Tube, Craig's List, Twitter, Zillow Realtor.com and many more including public records, buyers and sellers have many more opportunities than in the past and it is growing daily. I have said in the past, internet has closed doors for some while providing new opportunities for others.

As a Realtor, it is up to us to change and do a better job for buyers and sellers. If we do that, we will flourish and if we do not, we will be like dust gone with the wind. I, personally choose the first, but, it will take many needed changes on our parts as Realtors.

I feel very strongly that these opportunities will lead us to more of a role of a Consultant/ Facilitator. This article may start this discussion as there will be many more people with a broad scope of ideas. As usual, the people willing to change will win and the non-changers will not.



  • Wants and needs.
  • Advice on pricing.
  • Advice on action.
  • Explaining documents.
  • Feed -back advice.
  • Communicating the offer.
  • Home inspections.
  • Comparables.
  • Appraisals.
  • Market changes.
  • When to negotiate or not and for how much.
  • Home preparation.
  • Price adjustments


  • Area information.
  • Communication.
  • Wants and needs.
  • Dealing with objections.
  • Advice on financing and offer.
  • Price negotiations.
  • Home inspections.
  • More area information i.e., schools, churches, shopping, medical facilities, etc.

Senior Consulting:

  • Planning.
  • Negotiating.
  • Determine resources, wants and needs, etc.
  • Various options.
  • Remain in your home and refinance.
  • Take out a Reverse Mortgage.
  • Make a tax deferred (1031) exchange.
  • Sell your home, buy a duplex or triplex and move into one unit and rent the other unit or units out for additional income.
  • Move into an assisted living community.
  • Sell your home, buy a smaller/cheaper home for more investment excess.
  • Make an installment sale. These, and many more, would make a good book to write.

Home Preparation Consulting:

  • The inside.
  • The outside.
  • Address the problem of neighbors' dogs barking, etc.
  • Home staging or not.

This is a short list, but it can be quite extensive overall.


As you see, there are many opportunities in our ever changing industry, but to sum it up, I would say the following: Being a Consultant means to look at your business in a more comprehensive way; it's more than getting a license and then selling. You realize now that you have to look at your business as a wide ranging total service. The more you understand this, the more successful and satisfied you will be in your career as a Realtor.

Thoughts for the Day:

Nobody grows old by merely living a number of years. People grow old by deserting their ideals.

I've learned that success is more often than not, the result of hard work, then of talent.


Lee Amble, Realtor, Consultant

National Realty of Prescott

Lee's cell: 928 533-4455

Jan's cell: 928 533-4488

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